NISSIN Singapore

The Hyakufukushi Project | CSR

The "Hyakufukushi Project"

The NISSIN FOODS Group carries on the spirit of founder Momofuku Ando, who enthusiastically engaged in activities to contribute to society. Since 2008, the company's 50th anniversary, the NISSIN FOODS Group has been implementing the Hyakufukushi Project to engage in a total of 100 social contribution activities in 50 years. Five themes guide project selection: Creation, Food, The Earth, Health, and Children. The NISSIN FOODS Group will continue to contribute to a brighter, richer future through the Hyakufukushi Project.

Ongoing Projects

Concluded Projects

Project No.20 (January 2018)

Super Rare Ancient Earthenware Project

A hands-on pottery-making project was aimed at deepening children’s understanding of ancient Japanese culture through knowledge of Jomon era earthenware vessels, a revolutionary invention that changed Japan’s dietary culture. From January 17 to 22, the CUPNOODLES MUSEUM in Yokohama hosted an exhibition of Jomon pottery replicas and an educational exhibit of Jomon era culture and customs. On the weekend, January 20 and 21, 196 parents and children selected by lottery got to fashion their own one-of-a-kind Jomon earthenware-style CUP NOODLE crock (to hold and serve one package of CUP NOODLES).

Project No.18 (January - December 2017)

“Fantastic Chopsticks!! Forest Conservation” Project

Due, in part, to forest industry decline, Japan’s forests are being insufficiently maintained, degrading their ability to absorb carbon dioxide and increasing landslide and avalanche risks. This project aimed to help conserve a Japanese forest and effectively utilize a renewable resource. In January 2017, 34 NISSIN FOODS Group employees thinned trees at a forest in Yoshino, Nara Prefecture. Then, from June to December, 950 employees visited the forest to take turns making 15,000 hand-made chopsticks from the felled timber, which they passed out to shareholders and to consumers at school sports events.

Project No.17 (December 2016 - April 2017)

Seven Summits Stair-Climb Challenge

One in nine people in the world goes hungry, and in Japan, about one in six children is said to live below the poverty line. NISSIN employees climbed stairs, and when the total height matched one of the seven continents’ highest peaks, the Group donated ¥240,000 to the United Nations World Food Programme (WFP), with a ¥1,000,000 bonus for all seven summits. More donations went to Japan’s Fund to Support Children’s Future. All goals were reached in 19 weeks.

Project No.16 (November 2016)

“Peel off and Deliver Food. Stickers of Life” Project

Large photographic panels made up of 3,200 peel-off stickers have been installed at the CUPNOODLES MUSEUM and The Momofuku Ando Instant Ramen Museum. Museum visitors who make a donation of ¥100 can peel off a sticker. As the stickers are removed, the photographs on the panels gradually change from scenes of pitiful hungry children to scenes of smiling children enjoying school lunches, visually communicating the beneficial impact of the ¥100 donations in combating hunger.

Project No.15 (April 2016 - September 2016)

“Nissin Walking for Charity Project—to the Moon: 9,000 Steps Each Day”

Child hunger and malnutrition, affects one in four children worldwide. The NISSIN FOODS Group donated ¥100,000 (approx. $900) to the United Nations World Food Programme (WFP) each week that the average daily steps per participant exceeded 9,000. The project ran 21 weeks until the combined distance walked by participants equaled the distance from the Earth to the Moon (384,400 km).

Project No.14 (October 2015 - November 2015)

"Nissin Speed Running" Project

Kenyan athletes of NISSIN FOODS Group Track and Field Team together with Japanese athletes visited elementary schools in the area devastated by the Great East Japan Earthquake. This project provided good opportunities for children to gain further understanding of different cultures, and to learn proper running form, which is the basis for all kind of sports.

Project No.13 (April 2015 - October 2015)

"One-Ton Weight Loss Challenge" Project

The thirteenth Hyakufukushi Project is a voluntary project for employees of the NISSIN FOODS Group. Participants are dieting during the six-month project term, and for each kilogram of weight they lose the Group will donate ¥5,000 to a United Nations World Food Programme (WFP) school meals project.

Project No.12 (May 2014 - July 2014)

"NISSIN Employee Disaster Preparation Training" Project

Employees learned to protect themselves and save the lives of others in an emergency: mental attitude for an emergency, crisis management, how to provide food assistance using Kitchen Cars (with on-board water heaters for instant noodles), and simulated experience of life at an evacuation center.

Project No.11 (October 2012 - February 2015)

"Let's have some run!" Project

At project start, about 210,000 evacuees from the Great East Japan Earthquake lived in temporary housing or with relatives. The NISSIN FOODS Group Track and Field Team, visited schools teaching workouts and running races with the children, providing fun, active learning opportunities.

Project No.10 (October 2012 - March 2013)

The All Japan "Ikumen" Menu Contest

Fathers and children collaborated to create original recipes using instant noodles. "Ikumen" ("nurturing with noodles") is a term we created for fathers building a deeper bond with their children by preparing food together, specifically instant noodles.

Project No.09 (August 2012)

The Canned Chicken Ramen & Cup Noodles Project

Since the Great East Japan Earthquake, the Japanese have become sensitized about supply disruptions following major natural disasters, so we invented canned versions of Chicken Ramen and Cup Noodles that can be stored for three years, and donated 50,000 units to three cities that are especially vulnerable to future earthquakes.

Project No.08 (July 2012 - March 2013)

The Brighter Future for Tohoku Project

The children of Iwate, Miyagi and Fukushima prefectures, areas devastated by the Great East Japan Earthquake, were invited to CUPNOODLES MUSEUM. They had fun while learning about Momofuku Ando's spirit of never giving up and the importance of inventions and discoveries.

Project No.07 (July 2011 - April 2013)

"Kids, Come into the Kitchen!" Project

We conducted nutrition and cooking classes for children. We offered children experiences in cooking that raised their interest in the tastiness, enjoyment, and goodness of food they made themselves. Their experiences fostered gratitude for good food and a keener knowledge of nutrition.

Project No.06 (September 2010 - March 2013)

The "Run and Eat" Children's Education Project

Children are nurtured to acquire proper running and eating habits. The athletes of NISSIN FOODS Group Track and Field Team visit elementary schools to explain to the children the importance of nutrition and sports.

Project No.05 (March 2010 - November 2012)

The Support for Employees' Great Volunteerism Project

We support our employees' voluntary efforts to contribute to society. By providing part of the financing for these activities, we make it possible for our employees and their families to make serious efforts in volunteer activities.

Project No.04 (March 2010 - Mach 2014)

The Living with Hot Water Project

Given that hot water is essential to cook instant noodles, this project advocates methods of reducing CO2 emissions produced when boiling water. Through our website and other channels, we point out how easy steps can be taken to cut the CO2 emissions.

Project No.03 (August 2008)

The "Canned Chicken Ramen" Just-in-Case Project

To mark the fiftieth anniversary of Chicken Ramen, we developed "Canned Chicken Ramen" a product that can be stored for up to three years, in preparation for disaster response. We donated 100,000 units to Osaka prefecture, Osaka City and Ikeda City.

Project No.02 (October 2008 - August 2014)

The "Idle to Idol" In-House Project

The NISSIN FOODS Group employees 50 years or older are encouraged to qualify as instructors of activities that enable people to enjoy nature. The goal is that once they retire, they will not be idle, but contribute to society in many ways.

Project No.01 (February 2008 - January 2013)

The Kenya Oishii Project

The project was meant to be more than food aid through launching a new food industry based on Africans making and distributing their own instant noodles. With Jomo Kenyatta University of Agriculture and Technology (JKUAT), NISSIN FOODS HOLDINGS adapted noodles for local tastes, developed manufacturing technologies and supplied 62,950 servings to school children. In 2013, JKUAT NISSIN FOODS LTD. began selling NIISN Noodles. In June 2018, NISSIN FOODS HOLDINGS donated the factory building and manufacturing equipment to JKUAT.