Myojo has unveiled a new consumer communication campaign titled 'Discover Your Myojo'. The campaign will see the launch of a full range of noodle products with re-established design Since 1971, Myojo has been growing together with Singapore and her people. Its range of instant noodles, regarded as Singapore's largest1, is often inspired by the diverse food cultures here. In the spirit of SG50, Myojo is imploring consumers to enjoy and re-discover the tastes of Singapore through its offerings.
The new communication will be shown via in-store activities from end September for regular-bowl products and from November for packet-type products. The new packaging for over 30 products will be rolled out by the end of March 2016.
Improved brand differentiation, stronger identity
The re-established brand’s packaging will increase the visibility of Myojo products. The revamp features a new way of showcasing Myojo's brand logo. Variant shapes and colours also enliven the design, and are featured across Myojo’s packet, bowl and rice noodles line-ups.
The shapes of each variant are derived from the motif of 'house'. They tell the origin story of the noodle flavour. For example, the packaging for Chicken Curry features a kampong house as a tribute to the age-old tradition of cooked dishes at home.
A rich heritage
Incepted in 19712, Myojo is the very first instant noodle brand manufactured in Singapore. For three generations3 now, it has been the preferred choice of instant noodles for many Singaporeans. Boasting a diverse range of flavours, Myojo's products include Curry Chicken, Mee Poh Dry, Mee Siam, Mee Soto, Thai Tom Yam, Korean Kimchi, Vegetarian Mushroom, and Bee Hoon (Rice Noodles).
Myojo Product Offerings:
A total of 34 products with re-establish design will be available by the end of March 2016.
(32 products in Singapore market, 2 products in Malaysia market)
Regular-size Myojo Bowl
Chicken / Chicken Abalone / Chicken Curry / Thai Tom Yam / Seafood / Mee Soto Ayam / Lor Mee / Mee Siam / Asam Laksa
Big-size Myojo Bowl
Thai Tom Yam / Singapore Curry / La Ramen Spicy Mushroom / La Ramen Spicy Lobster Hot Pot
Chicken Tanmen / Chicken Abalone / Shrimp Tanmen / Prawn Noodles / Vegetarian Mushroom / Ramen Char Mee / Mee Poh Dry / Me Goreng / Chicken Curry / Thai Tom Yam / Korean Kimchi / La Ramen Spicy Mushroom / La Ramen Spicy Lobster Hot Pot
Packet-type Rice Noodles
Bee Hoon Thai Tom Yam / Bee Hoon Chicken / Bi Hun Soto / Hor Fun Chicken
Packet-type (For Malaysia Market)
Mi-Poh Goreng / Mi-Goreng
About NISSIN FOODS SINGAPORE PTE. LTD.
MYOJO FOODS COMPANY [SINGAPORE] was established in September 1970. Its manufacturing process began in February 1971, and it was the first brand to manufacture instant noodles in Singapore. The launch of its first product, Chicken Tanmen, proved to be a great success and the product continues to be highly sought after by consumers.
As of August 2015, NISSIN FOODS SINGAPORE PTE. LTD. [registration number 201524380H] oversees the manufacturing, packing and distribution of Myojo’s products in Singapore.
About NISSIN FOODS GROUP
NISSIN FOODS GROUP is the inventor and pioneer of instant noodles. Its founder, Momofuku Ando, created the very first instant noodles in the world in 1958, and it was named "Chicken Ramen". Following the invention of instant noodles, Mr. Ando developed the world's first cup-type instant noodles, "CUP NOODLES™", in 1971. CUP NOODLES™ is sold in over 80 countries in Asia as well as America, Europe, and other continents.
Official Website: www.nissin.com
1 The widest number of SKUs from one instant noodle brand in Singapore for 2015 2Q, Nielsen data.
2 Myojo manufactured instant noodles in 1971 in Singapore
3 Instant noodle brand value share for 2015 2Q, Nielsen data